Effects of Nuclear Radiation on the Environment

Effects of Nuclear Radiation on the Environment Nuclear power is generated through the use of nuclear fission. This process produces a large amount of heat and electricity. The nuclear waste and radiation that nuclear fission produces are harmful to living organisms; however, the benefits of nuclear power are too tempting to refuse. As a testament to that fact, there are currently 437 nuclear power plants worldwide, generating a total of 372,210 megawatts worth of electricity. A further 68 nuclear power plants are under construction with an expected net output of 65,406 megawatts.  [1]   This report will outline the effects of nuclear radiation on the environment, including all biological organisms and the abiotic environment as well as both benefits and drawbacks. Effects on Organisms Using humans as an example, nuclear radiation have very detrimental and adverse effects on human beings. Being exposed to high amounts of radiation for an extended period of time will cause humans to experience radiation sickness. Symptoms of radiation sickness can include headaches, nausea, fevers as well as the possibility of obtaining cancer or causing severe damage to ones DNA.  [2]   Nuclear radiation consists of ionizing particles, which are particles that individually have enough energy to displace electrons in an atom or molecule. By forcibly removing an electron and taking its place, the particle forms an ion-pair that are immensely reactive. This reactivity can cause major damage to cells and DNA.  [3]   The Diagram shows how an Ionizing particle displaces an electron. As seen in the previous diagram, the ionizing particle, represented in yellow, will have enough energy to knock off the electron of an atom, represented in green. The resulting ion-pair is very reactive and the reactions that follow can damage human DNA and tissue. Radiation Chart: Relation between Dosage and Symptoms Sieverts, or Sv, is the international standard for measuring radiation dosage. It is meant to measure the biological effects of ionizing particles. Below is a chart provided by environmental journalist Ben Jervey that shows the dosage as well as consequences of exposure to nuclear radiation.  [4]   The Effects of Nuclear Radiation on Plants and Soil Similarly to humans and animals, plants and soil are also affected negatively from high amounts of nuclear radiation. Just like in humans, radioactive material can damage plant tissue as well as inhibit plant growth. Mutations are also possible due to the damage caused to the DNA. Radioactive material in soil can prevent nutrient from being taken in by plants, causing it to be infertile. The effects of nuclear radiation can sometimes change the biodiversity of an area completely. Taking the Red Forest in Chernobyl, Russia as an example, the area is filled with radioactive material such as Iodine-131 and Cesium-137 due to the nuclear power plant disaster.  [5]  Many plants and organisms died within days of the disaster and the soil of the forest could not support life. However, after many years, as the radioactive material began to reach their half-life, sturdier plants and animals began to inhabit the contaminated zone. Although the Red Forest is still too radioactive for humans to settle in, it has been proven that the biodiversity of life within the forest is currently higher than it was before the nuclear disaster. The forest is now currently a wildlife refuge where all kinds of animal and plant species thrive.  [6]   Another example of nuclear radiations effects on soil is the Fukushima Daiichi nuclear disaster in Japan. The explosion at the nuclear reactor released clouds of radiation over much of Japans agricultural land. This caused crops to become irradiated and unsafe for consumption. The irradiated soil also bore irradiated plants or became infertile. Over 81,000 hectares of land were affected by the radiation.  [7]  Unlike Chernobyl, where European soil is good at absorbing radiation, and thus limits the amount of radiation absorbed by plants, Japanese soil is sandy, offering less resistance to radiation. Due to the lack of crops and food, many of Japans consumers have to rely on aid from other countries or imports. This has put considerable stress on Japans economy, not including the $13 billion that will cost Japan to completely decontaminate the affected area.  [8]  http://gdb.rferl.org/65D2A05D-CADB-40BA-92D2-533441CAE636_w640_r1_s.jpg A Journalist checking radiation levels at Fukushima Daiichi power plant. Radiation Therapy Ironically, while radiation in high, uncontrolled doses can be detrimental and even fatal to a persons wellbeing, it also has been proven that radiation can be used to treat certain health problems. The most significant of which are tumours and cancer cells. Radiation therapy is the use of x-ray, gamma rays or charged particles to kill cancer cells and reduce tumour growth. The treatment works by using the radiation to selectively damage the cancer cells DNA impeding or stopping its ability to replicate and grow. As the cancer cells slowly degrade, the human bodys natural defenses are able to naturally destroy the cancer cells. Radiation therapy is not without risks. The radiation used is also very harmful to every other type of cell within the human body. This is why the radiation used is mostly in the form of a pin-point laser directed at an angle so as to not affect other tissue other than the cancer cells and tumours.  [9]  Radiation Therapy Food Irradiation Another benefit of nuclear radiation can be found in our everyday lives in the form of food irradiation. As explained in the Fukushima case study previously, irradiation of food will make it unsafe for consumption, however, small amounts of nuclear radiation are able to kill bacteria and sterilize food, preventing spoilage. The amount of radiation needed for the process is so minute that it is safe for human consumption. To emphasize the safety of the food irradiation process, only gamma rays are used, which means that no neutrons are present to cause radioactivity in the food. Furthermore, the source of the gamma radiation never makes contact with the actual foodstuff. The extension of shelf life due to killing bacteria and other organisms can result in the lesser use of pesticide and preservatives in food. This also means that there is a lower risk of invasive species being exported to another country through the food. The increased spoilage time also allows for easier exporting over long distances.  [10]   Conclusion Based on the information and case studies presented in this report, we can conclude that nuclear power and radiation can be both beneficial and harmful to humans and the environment. Nuclear energy is dangerous and unstable and may result in great damage to the environment if something goes wrong. However, if used properly, it can provide large amounts of energy for in place of fossil fuels and other non-renewable resources. Nuclear radiation has also proven to be effective in certain medical treatment and food processing that benefit humanity. On the other hand, many are skeptical about the use of radiation in everyday life due to the volatile and dangerous nature of radiation.

Edgar Allan Poes Writing Essay -- The Raven, The Black Cat, Tell-Tale

  Ã‚  Ã‚  Ã‚  Ã‚  The literary style of Edgar Allan Poe is very dark and has many supernatural connotations. He showed this style in the stories that he wrote such as: The Raven, The Black Cat, and The Tell-Tale Heart. He also wrote many other stories that showed his dark style of writing; however I felt that these stories portrayed his style the best. Many sources think that the reason Poe had such a dark literary style was because of the events that occurred in his life. Some of these events included his father dying, and soon after that his mother died. Many more loved ones' deaths preceded. This put Poe into a state of mind that made him very depressed and some believe that this is where he got his inspiration for his writing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In The Raven, Poe starts off the story with ?Once upon a midnight dreary, while I pondered, weak and weary.?(Complete 7) This shows how he sets up the setting for the story. This sentence makes you think of a dark lonely night. This is a good example of how Poe?s literary style is dark. Poe also wrote ?Ah, distinctly I remember it was in the bleak December, and each separate dying ember wrought its ghost upon the floor. Eagerly I wished the morrow;---vainly I had sought to borrow from books surcease of sorrow---sorrow for the lost Lenore---for the rare and radiant maiden whom the angels name Lenore---nameless here for evermore? (Complete 7). This is a dark poem of lost love. Whether he was referring to his mother, father or perhaps another loved one is unknown. In the fourth stanza Poe speaks of ?Darkness there, and nothing more?(Complete 8) which allows us to see how alone he must have felt. Later in the story he refers to a bird that is sitti ng above his chamber door. He talks to the bird and gets frustrated with it because all it will ever say to him is ?Nevermore.? You can tell that the narrator is dying to have some kind of social interaction with someone or something but not even the bird will give it to him. He tries to get the bird to leave him alone, but all that the bird does is sit there and continue to say ?Nevermore? (Complete 10). This frustrates him and he says ?Leave my loneliness unbroken! ---quit the bust above the door! Take thy beak out of my heart, and take thy form from off my door! Quoth the Raven, Nevermore.?(Complete 13) He wants to feel sorry for himself and he is sick of the bird repeating to him ?Neve... ...ting style was very dark and sad. In many of his stories there is the death of a loved one or a friend. These stories reflected the real events that happened in Poe?s life. Throughout The Raven, The Black Cat, and A Tell-Tale Heart you can see Poe?s dark style, supernatural influences, and all of the sad thoughts that were running through his mind. Works Cited Edgar?s Childhood. http://www.poedecoder.com/qrisse/allans.html. 3 April 2004 Edgar?s Teens. http://www.poedecoder.com/qrisse/teens.html. 3 April 2004 Hart, Richard. ?The Supernatural in Edgar Allan Poe? E.A. Poe Society of Baltimore. http://www.eapoe.org/papers/psblctrs/p119361.htm. 11 April 2004. Poe, Edgar A. ?The Black Cat.? Litterature: Reading poetry, fiction, and drama. Ed. Robert DiYanni. New York: McGraw-Hill. 2002. 131-137. Poe, Edgar A. ?The Raven.? The Complete Poems of Edgar Allan Poe. Ed. J.H. Whitty. Houghton, Mifflin and Company. Boston, Mass. New York, N.Y. 1911 Poe, Edgar A. ?The Tell-Tale Heart?. http://www.pambytes.com/poe/stories/heart.html. 12 April 2004. Weston, Debbie. ?The Jingle Man: Edgar Allan Poe.? Monkeyshines on America December 2003. Virginia Issue. Part 1. p25. 2p.

Supply Chain Managemetn – Scm vs. Crm and Erp

Supply Chain Management (SCM) and Customer Relationship Management (CRM) vs. Enterprise Resource System (ERP) a Comparative Paper. Enterprise Resource Planning System (ERP), also referred to as the traditional management system, was generated from the MRP or the Material Requirement Systems. Companies have utilized this system for well over 25 years. In its primary set up, the MRP stores data related to inventory control and production planning. The system is widespread with the use of one its system with the largest market share, the SAP system is the primary base system for over 60 percent of multinational companies.Many companies have been influenced by ERP over the years, including both small and medium size businesses; it is the core of their information processing landscape. Benefits of the ERP Systems: * Improvement to the quality and efficiency of a firm * Improvements to Customer Service and Manufacturing outputs. * Upper Level Management can benefit with critical decision m aking information * Firms become more alert after incorporating the ERP systems. Supply Chain Management Systems (SCM) captures the relationship between a firm and its database of suppliers.The processes allows for records of production, sales of goods and services, delivery of goods. With this process, a firm can improve on lead times, production values and on-time deliveries of goods and services. Strategies are put in place to allow companies to document inventory control data, along with financial resources require to produce quality goods and provide services in an efficient manner. As a collaborative process, SCM depicts activities where sales of products or goods and services are closely linked with consumers.The solution derived from the process allows customers and vendors to connect inventories, order distribution and order production. The processes are distributed between partners who collaborate on different aspect of supply chain management including logistics, order fu lfillment. Supply Chain management’s core premise ensures that its distribution channels are reflected cohesively amongst its members. Succinct inventory needs and cost control are among the substantial benefits of SCM.Results are improved profit margins and efficient environmentally friendly transportation. Benefits of SCM System: * Improvement in Firm / Vendor relationships resulting in opportunities to cut cost through a volume discount. * Improved Collaboration by developing reports to effectively progress goods and services from supplier to distributor. * Improvement in cycle times which allows raw materials to be made available to your firm needs them in order to keep the production flow moving. Improvement in Conflict resolution; opportunity to better cope with issues on all sides of the production spectrum allows you to be proactive in your responses to problems as oppose to being blindsided by them. Customer Relationship Management (CRM), in its core element, sync up customers and vendors which ensures that goods and services are ultimately delivered to customers efficiently and in a timely manner. This process can only be embarked upon after the sales group closes if you will the sale; said process integrates sales, customer support, and supply chain management and customer relationship in order to enlarge the operation.The CRM system incorporates data collections in specific databases; in most CRM program, the primary role of each functional session is first and foremost customer driven with sales, marketing and customer service emphasize. The goal is to target the customers with the best attributes to build long term efficient relationships. The key element in the CRM system is providing a function that helps business streamline their processes as it relates to taking care of their customer. Benefits of CRM System: * Allows the collection of data tht can be shared within the company. Improvement in Customer Service. * Improvement in your com pany’s marketing strategies. Comparative Analysis Supply Chain integration though fundamental, can be difficult to implement. The ultimate goal is to effectively change the nature of the relationships between vendors and buyers from a traditional perspective to a non-traditional one. Comparatively, when implementing SCM, firms must take in to consideration the impact of the human side of the equation whereas, CRM though relationship based, affects all aspect of supply chain and directly influence performance.More than likely, the base setup such as the information and technology systems needed to implement the supply chain system will be readily available and can be executed almost immediately. Even with all this in place, there are instances where a number of supply chain and customer relationships initiatives fail due to lack of communication or clear and concise expectations from all parties involved. The customer relationship aspect is usually assumed by managers of a fir m, and thus tries to merge the SCM and CRM, the result of said merger often end up being one the most difficult part of the integration.Maintaining a decent relationship between the customer and vendors/supplier makes for a succinct SCM and CRM; integrating the two is critical to developing trust and essential to the success of the firm. Trust building is essential in developing a relationship between the SCM and CRM; however, it’s an ongoing process that must be managed on a continual basis otherwise it can be loss leaving the firm vulnerable. Like supply chain management, customer relationship management is a critical contributor to a firms survival, incorporating three integral components, organizational, strategic and cultural factors in order to succeed.However, unlike SCM, Customer relationships management further breaks down these components to further impact its implementation. On the organizational level, the firm takes a look at integration, commitment and system re adiness and moreover, on the strategic issues, the firm considers vision planning and customer based cultured. Lastly, the 3rd component added to the mix for a successful implementation is the cultural foundation which consists of networking and human interaction. All of these components and sub-parts combine with comprehensive customer knowledge, contributes to a successful CRM implementation.This method â€Å"emphasizes the importance of continuously identifying and satisfying customers’ ever-changing needs by the facilitation of appropriate organizational structure and management approaches† (Stefanou et al. 2003). By comparison in their approach, the CRM unlike the SCM, establishes long-term relationships, combine with customer knowledge and in most cases a customer-based-focus along with a determined strategy. By impressive results, the long-term relation aspect of the CRM is fundamental and essential for the implementation. This notion is closely related to an aw areness of the positive correlation between customer retention and a company’s profitability† (Reichheld et al. , 2000). By the same token both SCM and CRM lays claim to customer information playing a significant role in their implementation and ultimately their success. In order to provide superb customer service, there is a certain amount of research that goes into becoming familiar with the target market and by extension the customer base within those markets.According to Winer, 2001, constructing a comprehensive customer information profile or database is the foundation for any CRM implementations. This method is also essential in the foundation of a SCM implementation. While the CRM primary approach is customer-centered and looks to building long-term interaction with customers, the SCM tends to center its approach on process management and project initiatives in order to satisfy their customer needs. The ISO 9000 is a tool implemented to evaluate processes of a su pplier through grading and registering.This tool helps suppliers and vendors keep track of their systematic process and enable them to stay in line with standard practices. Alternative Approaches to SCM and CRM: In trying to perfect standard processes, there are alternative tools to the SCM and CRM system, which in turn contributes to improving products in order to meet customer needs. These tools or approaches can generally be used in conjunction with SCM and CRM or individually. Quality Function Deployment (QFD) also known as ‘house of quality’ allows engineers and marketers to communicate effectively (Hauser and Clausing 1988).Another alternative approach is the Computer-aided design (CAD), which aids in the design process. (Meredith 1987). Design of experiment (DOE) coordinates off-line functions which allow inputs to product and processes to be configured effectively for optimum customer satisfaction (Foster 2010). Though there are more design approaches, one prima ry one worth mentioning is the Designs for manufacture (DFM). This approach is formulated to assist in the improvement of manufacture for products (AIAG 2008).The aforementioned approaches are not intended to be all-inclusive; the intention is to highlight a collection of tools use to improve quality and provide insights to the differences between SCM and CRM and the traditional operational system. Diverse Approaches Processing information can vary by cultural and social standings. These attributes allows managers to solve problems and process information differently. In some early research statistics shows that supply chain has significant correlation to marketing and logistics.From a research perspective, the supply chain field has essentially been a proponent for diverse management derivatives. Though research shows that there’s very little differences in traditional and supply chain practices; however, the gap in the differences in process between the SCM and CRM has clos e in the last few years. Executive Summary The relationship between software systems that impact value chain management varied in all aspects of its functions; traditionally, the Enterprise Resource planning systems (ERP) system is engineered to streamline business processes and connects their information and work flow.Similarly, the Supply Chain Management Systems incorporates activities between a firm and it’s vendors and by so doing, it too connects their information and work flow. The Customer Relationship Management System focuses on the customer interaction with emphasis on sales, customer service, and marketing, The management of the supply chain systems can be challenging in every aspect; it requires constant supervision of suppliers back to the point-of-origin and all goods/services out to the point-of-consumption might prove to be even more challenging.The key understanding is that managing these relationships could lead to power in the supply chain industry includi ng the supplier network which could provide opportunities to improve profits significantly. Ultimately, supply chain management is about establishing and managing relationships, in managing these relationships, a link is formed thereby establishing the customer relationship management process and the end result is a structure relationship between customers and suppliers. Studies show that â€Å"the structure of activities within and between companies is a critical cornerstone of creating unique and superior supply chain performance.The study allows for business processes if linked, increase in potential profitability while managing individual functions could lead to an effective management system. Study also shows that optimizing the product flow can be realized if a direct approach to business is implemented. Though the focus of this paper is the relationship between the supply chain management system and the customer relationship management system, the Global Supply Chain Forum h as also recognized other management processes; accordingly they are: * Customer Service Management * Order Fulfillment * Supplier Relationship Management Return Management * Demand Management * Manufacturing Flow Management These highly capable processes, have all been established and integrated into the supply chain management process, they all also have strategic and operational sub-processes. In order to examine how the process is implemented, the strategic sub-process provides the structure while the operational sub-process allows you to implement with detailed step-by-step instructions; and furthermore, the strategic process is essential in integrating all departments in the supply chain process providing day-to-day functions operationally.Much like the supply chain management system, the customer relationship system provides structure; however, the focus is primarily on the relationships between the customers and the firm. This system provides key components on developing and maintain the relationships with could lead to long-term success. With most supply chain organization, decision on which customer base to target base on market analysis, these customers eventually becomes key target points for the firm’s business mission. Similarly, most of these decisions are made and put in place by a leadership team of the firm.The successful integration of the management systems across key components of the supply chain process will ultimately leads to a successful firm. Both the supply chain management and customer relationship management systems are successful when valuable resources are used proficiently. Research shows that when activities within a firm are implemented throughout the eight supply chain management process using cross-functional teams, the result is cross-functional relationships with customers and supplier. References Financial Decision Making for Managers: Volume 1, 2011 * Supply Chain Management Vs. Customer Relationship Management â €“ htt://www. smallbusiness. chron. com/supply-chain-management-vs-customer-relationship-management. chron. com * Managing relationships in the Supply Chain http://scm. ncsu. edu/scm-articles/article/managing-relationships-in-the-supply-chain * Studying the Customer Relationship Management: A Case Study at Persian Technology Firm. An Executive Summary of Supply Chain Management: Processes, Partnerships, Performance * Douglas M. Lambert

Intro to Afro American Studies Essays - African Slave Trade

Intro to Afro American Studies Essays - African Slave Trade October 15, 2015 Intro to Afro American Studies Bi-Weekly Essay #3 What are some of the similarities and differences in practices of self-determination of Africans in the U.S. and their counterparts throughout the hemisphere? Abstract: Both Africans in the Western Hemisphere and Africans in the United States practiced self-determination. They practiced self-determination in many ways such as marronage and quilombismo as a means to bring African people together to determine their own statehoods and form their own allegiances. Africans used their difference to fight one another rather than uniting themselves in the 18th and 19th century. However, Africans began to realize that if they wanted to conquer enslavement they would have to overcome the dominating social structure. The Africans in the Western hemisphere used the knowledge passed down from their griots when practicing self-determination. They did this more often than the Africans in the U.S. because they underestimated them and they were uneducated for a while. Africans in the U.S. were more aware of what was happening around them versus the other parts of the world. Although, Africans were divided by suffering from the injustice of slavery. they we re able to preserve their culture and use such as their means to resist. Critical Review of Scholarship: To begin answering this question, I will use the information provided during lectures as well as the readings. One of sources is coming from Black Self Determination: A Cultural History of the Faith of Fathers. This source will be used to elaborate on what self-determination is and how it evolved. The second source is Quilombismo: An Afro-Brazilian Political Alternative. This source will be used to further elaborate on what quilombismo is and how it effective in helping the African race as a whole in the practice of self-determination. Another source I will use to elaborate on marronage is the Black Movements in America by Cedric Robinson. My other evidence will come from class lectures and Dr.Carr particularly from the human social organization and their influence over people and nations. Discussion: To completely understand the practices of self-determination within the African community, you have to define what self-determination is. Self Determination is the uniqueness of culture (Dr.Carr). It is the process by which a person or group controls their own life, decides their own statehood and forms their own allegiances. (Franklin P., V. Black Self Determination: A Cultural History of the Faith of the Fathers. Southern Historical Association, 1986. Print.) From the small movements such as spiritual and secular slave songs, the Federal Writers Project and addresses in front of the Congress have demonstrated what self-determination means in the African community. The Western Hemisphere Africans and the U.S. Africans used maroonage to practice e self-determination. Maroonage was a common way Africans resisted throughout the hemisphere. Maroon is a based word from the Spanish culture. Maroons are small private communities that served as a safe refuge for runaway slaves and indentured servants. (Robinson, Cedric J. Black Movements in America. New York: Routledge, 1997. Print.) They were fugitive communities where escapees went. These maroons gave slaves hope of a community where they could have a new home and are apart of a safe haven to rebuild their families. Unfortunately these maroons never lasted so long because of the pressure it created on the Europeans. Regardless of the hardships of slavery, Africans did not let anyone take their culture from them. Their culture is what kept them dehumanized. Abolition always followed the Blacks regardless of where they were from. Because the Africans seemed less than the Europeans, the Africans wanted to create something to become equal with the higher powers. They combined their religion to create Afro Catholicism in hopes in acceptance of their religion to become equal as the Europeans. North Americans began practicing Afro Christianity as a means of resistance and a way Africans could gather publically. Quilombismo significance was the value in the tactics and strategies of survival, resistance and progress of African communities in contemporary Brazil (Nascimento Do, Abdias. Quilombismo: An Afro- Brazilian Political Alternative. Journal of Black Studies, 1980. Print.) Quilombismo revealed itself as a factor capable of mobilizing the Black masses in a disciplined manner when the Afro-Brazilians registered the quilombist concept. Quilombismo is in a constant process

William Lyon Mackenzie King, Canadian Prime Minister

William Lyon Mackenzie King, Canadian Prime Minister William Lyon Mackenzie King (December 17, 1874–July 22, 1950) was prime minister of Canada on and off for a total of 22 years. A compromiser and conciliator, Mackenzie King- as he was more simply known- was mild-mannered and had a bland public personality. The private personality of Mackenzie King was more exotic, as his diaries show. A devout Christian, he believed in an afterlife, and consulted fortune tellers, communicated with his dead relatives in seances, and pursued psychical research. Mackenzie King was also extremely superstitious. Mackenzie King followed the political path set by Prime Minister Wilfrid Laurier in emphasizing national unity. He also started a Canadian Liberal tradition of his own by setting Canada on the road toward social welfare. Fast Facts: Mackenzie King Known For: Longest-serving prime minister of CanadaBorn: December 17, 1874 in Kitchener, Ontario, CanadaParents: John King and Isabel Grace Mackenzie.Died: July 22, 1950  in Chelsea, Quebec, CanadaEducation: University College, Toronto, Osgoode Hall Law School, University of Chicago, Harvard University  Published Works:  Industry and Humanity, extensive diariesAwards and Honors:  MacKenzie received many honorary degrees and national and international honors. He is also the namesake for numerous roads, schools, and other public institutions.Notable Quote: Where there is little or no public opinion, there is likely to be bad government, which sooner or later becomes autocratic government. Early Life Mackenzie King was born into a struggling middle-class family. His maternal grandfather, whose name he bore, had been a leader of the Canadian Rebellion of 1837, which aimed to establish self-government in Upper Canada. As a boy, the younger Mackenzie was encouraged to follow in his grandfathers footsteps. King was an outstanding student; he attended the University of Toronto and then went on to earn advanced degrees there and at the University of Chicago, Harvard University, and the London School of Economics. Early Career King was offered an academic position at Harvard but turned it down. Instead, he accepted the position of deputy minister of labor in Ottawa, where he developed a talent for mediating labor disputes. In 1908, King resigned from his position to run as the liberal candidate for Parliament, representing North Waterloo (his birthplace). He was elected in 1908 and was quickly given the position of minister of labor by Prime Minister Wilfrid Laurier. Laurier, however, was defeated in 1909, after which King took a post with the Rockefeller Foundation in the United States. Kings work involved investigation of industrial relations in the U.S. and it resulted in the publication of his 1918 book, Industry and Humanity. Elected Prime Minister of Canada In 1919, Lauriers death left an opening for King to be named the leader of the Liberal Party. In 1921, he became prime minister- although his government was made up largely of conservatives. A master mediator, King was able to muster a vote of confidence. Despite this success, however, a scandal led to Kings resignation in 1926. Just a few months later, after the new Conservative government failed, King once again became prime minister. He quickly took a leading role in securing the equality of self-governing nations of the British Empire (the Commonwealth). Second Stint as Prime Minister In 1930, King once again lost the election and, instead of leading Canada as its prime minister, he led the opposition throughout the Great Depression. In 1935, he was once again elected prime minister in a landslide victory and continued in that role until his 1948 retirement. He led his nation through World War II and, following his resignation, continued to sit as a member of Parliament. Louis St. Laurent took over as leader of the Liberal Party and Prime Minister of Canada in 1948. Some of Kings accomplishments included: Development of social programs such as unemployment insurance, old age pensions, welfare, and the family allowance.Leading Canada through World War II, surviving a conscription crisis that split Canada along English French lines.Introducing the British Commonwealth Air Training Plan (BCATP), which trained more than 130,000 aircrew members in Canada for the Allied war effort. King continues to hold the record for the most elections to the position of prime minister of Canada: he was elected six times. Kings Published Diaries While King was seen as a rather dull but competent bachelor and statesman throughout his life, in the 1970s his personal diaries began to appear in print. These provided a very different view of the man. Specifically, they revealed that Kings personal life was quite different from his public persona. In fact, he was a spiritualist who believed it was possible to talk with the dead through a medium. According to his diaries, King frequently worked with mediums to contact his dead friends and relatives. According to the Canadian Broadcasting Company, Thousands of pages of diaries, spanning half a century, exposed him as an oddball and eccentric- a lifelong bachelor who was extremely close to his mother, adored his dog, availed himself of hookers, and communed with the spiritual world. Death King died of pneumonia at the age of 75 on July 22, 1950, at Kingsmere. He was in the process of writing his memoirs. He is buried near his mother at Mount Pleasant Cemetery in Toronto.   Legacy King was a consummate politician and deal maker with the ability to mediate agreements between disparate groups over the course of decades. While not the nations most exciting leader, his longevity and consistency helped mold Canada into the nation it is today. Sources Pickersgill, John Whitney. â€Å"W.L. Mackenzie King.†Ã‚  Encyclopà ¦dia Britannica, 13 Dec. 2018.â€Å"Unbuttoned: A History of Mackenzie Kings Secret Life. CBC.ca, 24 Aug. 2018.â€Å"William Lyon Mackenzie King.†Ã‚  The Canadian Encyclopedia.

Segmentation and Targeting Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Segmentation and Targeting - Research Paper Example According to the book entitled â€Å"Principles of Marketing,† the primary method of evaluating a company’s marketing strategies is by way of SWOT analysis. SWOT stands for strengths, weakness, opportunities, and threats (Kotler and Armstrong, 2010). According to the article entitled â€Å"Marketing at McDonalds,† the company’s strengths lies in its brand and the extensive marketing research that the company performs (â€Å"Marketing at McDonalds†, 2011). Additionally, the company’s main opportunity is the continued population growth which provides more customers (â€Å"Marketing at McDonald’s,†2011). The weakness of the company is the brand maturity which means that as the company ages, they still need to make important changes in order to keep up with the competition (â€Å"Marketing at McDonald’s,† 2011). Finally, the threats to McDonalds include the growing health awareness and the connection between fast food and obesity as well as competition from other fast food establishments (â€Å"Marketing at McDonald’s, †2011). Perhaps the genius behind McDonalds lies in the fact that there does not appear to be a specific target market when it comes to advertising and marketing. The book â€Å"Principles of Marketing† defines a target market as a â€Å"set of buyers who share common needs or characteristics that the company decides to serve†(Kotler and Armstrong, 2010). For some companies, there is a very specific target market that they are trying to reach. McDonalds, on the other hand, markets to all different types of races, languages, and lifestyles. The only common need that the consumers all appear to share is that of wanting affordable, tasty, and quick food. Therefore, these are the elements that McDonalds must play up within their marketing mix. According to the article entitled â€Å"Marketing at McDonald’s,† the company utilizes four main compo nents for its marketing strategy: product, price, promotion, and place (â€Å"Marketing at McDonalds,† 2011). The company has an overall objective of setting itself apart from its competitors by effectively meeting the goals for the marketing mix. For product and price, the company must look at what they are providing and determine what needs to be revamped and what is performing at expectations. Additionally, price must come into play as the company determines how much value the customers place on the product that McDonalds sells as part of the restaurants popularity is associated with low prices. Determining the physical positioning of the McDonald’s restaurant takes a lot of research as locations must be scouted in order to find the one with potential consumers and less competition. Finally, promotion involves the media advertisements that the company puts out in order to draw in consumers. The company must position itself in such a way as to make their ads stand ou t and apart from the multitude of other advertisements that people are bombarded with on a daily basis. Currently, McDonalds has been in the midst of changing their product line in order to secure their position as one of the top fast food restaurants in the world. According to the article entitled â€Å"McDonald’s adds oatmeal to the menu,† in the beginning of 2011 McDonalds began adding healthier breakfast items to their menu such as oatmeal, yogurt parfaits, and fruit salads in order to help combat some

Measurement in my prospective profession (or career). Civil Essay

Measurement in my prospective profession (or career). Civil engineering - Essay Example The process of photosynthesis takes place in the Chloroplasts with the help of green pigment present in plants, which is known as chlorophyll. A pigment is any substance that absorbs light. The process of photosynthesis mainly occurs in plant leaves with negligible amount of process in stems. Therefore we can call leaves as the â€Å"food factories† of plant. Oxygen is released as by-product due to this phenomenon. There is misconception in the minds of many people that plant takes nutrition from the soil but that is not the main food of the plant. Plants do absorb minerals from the soil but the main source of plant nutrition is dependent upon the photosynthesis. More than 10% CO2 of atmosphere is utilized by photosynthesis process therefore it has profound impact on the earth's atmosphere and climate. Mechanism of Photosynthesis In this process plants absorb water from the soil through the roots and channel it through the vascular bundles in the stems to the leaves. The leave s absorb carbon dioxide through the stomata. The sunlight is absorbed by the leaves with the help of chlorophyll (green pigment). In the presence of all these ingredients plant produces glucose which is the main food for its growth and nutrition.